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Latino Route, the advertising division of the United Mobile Caters
Association, developed from the many phone calls we received from
companies, including some Fortune 500 companies, whom inquired about
advertising and promotional opportunities with our catering vehicles.
We were continuously approached by industry giants who wanted to use
our trucks to advertise and distribute new products.
We soon realized the power of our trucks as a marketing vehicle. As
an Association, we knew we had a strong impact on advertising campaigns
targeting the Hispanic population. 80% of the 1.2 million people we
serve on a daily basis are Latino. Feedback from advertising professionals,
confirmed that we were on to something big. Advertising agencies are
looking for new and creative ways to help clients. We are the perfect
route for reaching this hard to reach demographic. The rest is history…Latino
Route was born.
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